Disruptive Campaign


Art Director:  Nihal Bambulkar, Kanchi Undevi
Copywriter: Nagma Dhingra, Aneesha Chavan,
Spotify | Trojan Jammers

Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers.